Mixed Greens earned a loyal following for a reason — but it’s no longer being made, and if you loved it, you already know the frustration of a discontinued holy-grail cleanser. (I’ll break down what happened to Mixed Greens and where its biggest fans are going in a separate post — link coming soon.) For now, if you’re standing in front of an empty shelf wondering what to reach for next, PÜR’s Forever Clean Gentle Cleanser is one of the strongest replacements on the market, and the ingredient panel backs that up.
Why Forever Clean Earned The Spot
Forever Clean is a sulfate-free, soap-free gel cleanser built to remove makeup and daily grime without stripping the skin’s moisture barrier — the same core promise that made Mixed Greens a cult favorite. The formula leans on gentle coconut-derived surfactants (Sodium Cocoyl Isethionate, Cocamidopropyl Betaine) instead of harsh sulfates, which is the single biggest difference between a cleanser that leaves your face feeling tight and dry and one that doesn’t.
The antioxidant lineup is where it separates itself. Green tea, aloe, and orange fruit extract sit alongside Butterfly Bush (Buddleja Officinalis) extract, an ingredient PÜR includes specifically to help counter the effects of high-energy visible blue light — the kind pouring off your phone and laptop screen for hours a day. That’s a forward-looking addition most drugstore cleansers still don’t touch.
It’s formulated without parabens, phthalates, mineral oil, added fragrance, or animal-derived ingredients, and it’s gentle enough for sensitive and reactive skin types. At $28 for a 4 fl. oz. bottle, it sits in the same price bracket most Mixed Greens loyalists were already comfortable paying.
Where To Get It
You’ve got three solid options, and it’s worth price-checking all three before you buy since promos rotate:
- PÜR direct: Shop Forever Clean Gentle Cleanser on PÜR’s site
- Ulta: Shop Forever Clean at Ulta
- Macy’s: Shop the 5 oz. size at Macy’s
Before you check out anywhere, activate cash back. Ulta, PÜR, and Macy’s are all shoppable through Rakuten, and it costs you nothing to stack it on top of whatever you’re already spending. Sign up free and start earning cash back with Rakuten — activate it before you click through to any of the three retailers above.
The Bigger Picture: Why “Clean” Isn’t A Fad Anymore
If you’re new to reading ingredient labels this closely, here’s context that matters: the global clean beauty market was valued at roughly $9.5–10.8 billion in 2025 and is projected by multiple industry analysts to more than double by the early 2030s, with compound annual growth rates in the 13–17% range depending on the report. That’s not a niche trend — that’s an entire industry reorganizing around ingredient transparency.
Consumer behavior backs it up. Industry surveys show roughly 68% of consumers now actively seek out skincare made with clean ingredients, and around 65% say they specifically want a clear, readable ingredient list so they can identify anything potentially harmful before it touches their face. Ten years ago, most shoppers grabbed whatever cleanser was on sale. Today, they’re flipping the bottle over first. That shift in behavior is exactly why brands like Mixed Greens built a following in the first place — and why PÜR is positioning Forever Clean the same way.
Build The Rest Of Your Routine
Cleanser is step one, not the whole routine. PÜR’s own product lineup pairs Forever Clean with a few pieces worth knowing about if you’re building this out fully:
- Cloud Cream Gel-to-Water Hydrating Essence Moisturizer ($42) — a gel-to-water formula meant to follow a cleanse and lock in hydration before makeup.
- Correcting Primer Energize & Rescue ($36) — a primer step for anyone using this as a pre-makeup routine, not just a nighttime wash.
- Silky Tint Creamy Multitasking Stick with Peptides ($28) — a peptide-infused tint for light coverage on low-makeup days.
You can also shop Forever Clean and general PÜR skincare on Amazon: PÜR Forever Clean Gentle Cleanser on Amazon and browse more PÜR products on Amazon.
If You Want An Enzyme Exfoliator In The Mix
If you’re specifically hunting for a “clean-adjacent” skincare option outside the PÜR ecosystem, Market America’s Timeless Prescription® Facial Exfoliating Cleanser with Enzymes and MDI Complex is worth a look — though it does a different job than Forever Clean rather than the same one. It’s a soap-free, fragrance-free, pH-balanced formula that uses papain and bromelain (natural fruit enzymes) plus salicylic acid to exfoliate dead skin while it cleanses.
Check out Timeless Prescription Facial Exfoliating Cleanser here — use code 10OFFMA at checkout for 10% cash back.
Straight answer on whether it’s “clean”: partially, but not by the strict definition PÜR is marketing to. Timeless Prescription is soap-free, fragrance-free, and pH-balanced, which are real positives. But its ingredient list opens with Sodium Laureth Sulfate, a sulfate surfactant — the exact category PÜR removed from Forever Clean and the category most “clean beauty” standards flag first. So if sulfate-free is your hard line, Forever Clean stays your daily cleanser and Timeless Prescription is better used as an occasional exfoliating treatment rather than a like-for-like clean-beauty swap. I’d rather tell you that straight than oversell it.
Where This Is Headed
Expect the ingredient-transparency pressure to keep climbing, not ease off. Regulatory frameworks like the FDA’s MoCRA reporting requirements and expanded EU allergen-labeling rules are pushing manufacturers — including the mass retailers carrying these products — toward more disclosure, not less. For a shopper, that means the “clean” label is only going to get more scrutinized and more meaningful over the next few years, which is good news if you’re already reading labels and bad news for brands that have been coasting on vague marketing claims.
For now: if Mixed Greens is gone from your routine, Forever Clean is the closest sulfate-free, antioxidant-rich replacement worth trying — and it’s easy to stack with cash back no matter which retailer you land on.
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